How to Build a Superblog: Insights from the Technorati Top 10
Viper Chill
MAY 10, 2010
Decide on a Brandable Name Because these blogs write so much, they don’t have as many people coming to their blog via feed readers as you would expect. Can you really take in 50-60 posts every day from your favourite blog in your inbox or in Google Reader? They refined their approach based on what readers wanted.
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