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How Much Do Facebook Ads Cost? (2022 Benchmarks)

Hootsuite

MAY 16, 2022

We’ve crunched the data on the average costs of Facebook ads , painstakingly gathered from Hootsuite and AdEspresso’s management of over $636 million in ad spend in 2020-2021, and this is the result: Benchmark costs for every type of Facebook ad. Cost per click (CPC) Facebook ad cost metrics. In 2020, the lowest CPC all year was $0.33

Cost

Cost CPC Facebook HootSuite

A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

Hootsuite

SEPTEMBER 17, 2020

After all, you’ll likely have a lot of other marketers competing for the same keyword through Google Ads. That means marketers target a specific keyword on Google and make bids on the keyword — competing with others also targeting the keyword. Marketers have three options for their bids: Cost-per-click (CPC).

Adwords

Adwords Google Campaign Cost

How Much Do Facebook Ads Cost? (2022 Benchmarks)

A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

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