A Beginner’s Guide to Using Google Ads (Previously Google Adwords)
Hootsuite
SEPTEMBER 17, 2020
Originally called Google Adwords, the search engine company rebranded the service as Google Ads in 2018. The way it works remains essentially the same: When users search a keyword, they get the results of their query on a search engine results page (SERP). Marketers have three options for their bids: Cost-per-click (CPC).
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