Direct Marketing Observations

FEBRUARY 5, 2010

1) Create a Social Media case study of who is talking about your company both in good & bad ways. 6) Encourage your employees to follow your company via social media tools and platforms like Twitter and retweet, post, etc. 7) Create a hashtag around your company, product, or industry and drive the conversations. Find them.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

JULY 6, 2010

Which one is going to have the largest impact on your company? The reasons could be limited resources, limited time, money or whatever-but you just don’t go and jam a generic social solution into every company just because they want one. and why would you use it? On your business? For your client? Social Bookmarking. Podcasting.

Social Media 143

Social Media Wiki Social Bookmarking Flickr 143

Direct Marketing Observations

SEPTEMBER 14, 2011

Now some companies, the smaller ones, can get away with just doing some of the above mentioned tasks and not doing others, and I might add, doing it well, but larger ones at the enterprise level cannot. Social has virtually the same amount of moving parts. Very similar to search, and yet, both very complimentary as well.

Microblogging 175

Microblogging Wiki Analytics SEO 175

Direct Marketing Observations

FEBRUARY 25, 2010

Though they are a national company, a good chunk of their business is in the Northeast. No amount of speaking to customers through various means of social media and optimizing websites was going to make their business pick up given the sorry state of the economy in portions of the rust belt. Plus they sell a frivolous type of product.

Wiki 170

Wiki Consultant SEO Flickr 170