Adam Cohen

AUGUST 24, 2010

How many people at your company are trained, equipped and empowered to talk to customers? How many customers does your company have? No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them. (Well, the decision to leap anyway – the benefits can be much more reqarding.)

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Company Social Media Posterous StumbleUpon 231

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

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Adam Cohen

MARCH 30, 2011

All deservedly so, mind you – each of these companies embraced personalized approaches to engaging customers and building long term relationships. “Yadda yadda yadda,&# you say. It occurred to me that companies who think this way are missing the golden opportunity to focus on their customers first. . Most Commented.

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Social Media Airlines Sentiment Conference 244

Adam Cohen

JULY 19, 2010

I’m honored to be included among company like this, and from participating in prior sessions I’m looking forward to hearing from some passionate folks. If I name dropped them all, it would actually like correlate to a good portion of my RSS feeds , and the weekly chat is a way to interact and answer some questions real-time.

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Social Media Disqus Web 2.0 Badge 219

Adam Cohen

JULY 16, 2010

Adam has over 15 years of experience leveraging technology to drive and sustain business value for clients in the Consumer Product, Retail, High Tech, Healthcare and Financial Services industries. (By the way, I’m glad to hear he stopped the oil spill). More about this blog here. Thanks for dropping by.

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Badge Disqus Web 2.0 Retail 201