Hootsuite

MAY 29, 2023

Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. Damage to reputation Your company’s social presence contributes significantly to its overall brand reputation. These may eventually impact your company’s bottom line.

Social Media 92

Social Media Tips HootSuite Policies 92

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Sentiment: How much are you willing to automate verse check by hand? • Competitive analysis: How does your brand stack up to the competition? •

Social Media 158

Social Media Radian6 Strategy SM2 158

Sprout Social

NOVEMBER 13, 2023

If your company receives more mentions, DMs and attention on social media than in the past, you’re not alone. It has pushed some hospital systems, professional societies and pharmaceutical companies into an unflattering limelight, as patient and provider criticisms go viral. But it also has negative consequences.

Organization 118

Organization Sentiment Pharmaceuticals System 118