Harp Interactive

SEPTEMBER 13, 2010

Businesses that employ an integrated search and social media strategy achieve greater web-success at lower cost because they amplify their message manifold simply by combining the power of organic search and viral media. Similarly using SEO without social media substantially limits the potential of organic search.

SEO 313

SEO Social Media URL Engineering 313

Harp Interactive

MARCH 9, 2010

While social media is liberating brands and opening up new grass-roots level channels for connecting with the consumers, it is also posing new challenges for companies in terms of managing and controlling all that free flowing external communication. Companies should set forth clear limits and a list of “don’ts”.

Guidelines 270

Guidelines Policies Social Media Brand Monitoring 270

Harp Interactive

NOVEMBER 9, 2009

Identify all the sources for finding information (websites, blogs, news sites, press releases) and organize them in a spreadsheet. Follow the Thirds Rule: Remember not to talk about you and your company all the time; it is sure to turn your audience off. Keep a section for topical messages.

Platform 254

Platform Social Media Radian6 Press Release 254

Harp Interactive

JANUARY 12, 2010

You can hire a Social Media Monitoring company who will not only use syndicated or subscription tools like Radian6 and employ a combination of techniques and report on what’s being said but will also formulate effective response strategies and implement reputation management techniques.

Trendrr 267

Trendrr TweetBeep Radian6 Conversation 267

Harp Interactive

OCTOBER 9, 2009

Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Help companies participate in existing social networks, and build relationships on their turf. Check out Twitter as a way to show a company’s personality. Social media isn’t always the right tool for the job. Reblog them.

Social Media 232

Social Media Press Release Marketing Widget 232

Harp Interactive

JULY 13, 2010

Ex: Chicago Organic Search Strategist instead of organic search strategist. Visit popular industry forums, blogs etc and comment (create a Gravatar linked to your company email first). But don’t take our word for it, check it out yourself: who’s the #1 Chicago Social Media Company.

Google 362

Google Hubpages Tips SEO 362