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The 1-9-90 rule won't work for Internal Collaboration

Buzz Marketing for Technology

Ok, so you decide to implement an internal microblogging platform like Yammer or Socialcast, or even an internal Wiki platform like SocialText or Confluence. I think as Social Media marketers we have to get better at training. You go crazy making your business case based on the idea that people will be so much more productive.

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39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity SMM

Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. And many companies that jumped in early experienced failures and disappointments, pulled back, and then re-approached social media from a more strategic angle. Social Media Marketing Tips and Tactics.