Remove influence

Josh S Peters

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The Convergence of Search and Social – Part 1

Josh S Peters

When first wading into social media, brands tend to only play in the bottom 1 or 2 sections, but as progress is shown and the company and marketers get more familiar with it they begin adding the other layers on. Over the years it has changed dramatically and now we have social influencing search results in all of the major search engines.

SEO 170
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The GAP, ROI, and Awareness

Josh S Peters

Often times this is used by established companies (like Chevy with their eco campaign… or the GAP) to keep themselves fresh in peoples minds and assist them in their ongoing bid to stay relevant in the current culture. Brand – Here the goal is to associate the company with it’s services and offerings.

ROI 100