Convince & Convert

AUGUST 27, 2015

You read the newspaper or a magazine. And instant messages–text messages, smart phones, social media. While I could make an argument for every company needing to see information in realtime, there are plenty of use cases where a daily update would work just fine. Read More Than Just Social Media. Then came the web.

Vimeo 60

Vimeo Influencer Smart Phone Instant Messaging 60

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Remember, the most important customer of EVERY company is Google.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Webbiquity SMM

FEBRUARY 23, 2012

It’s the fastest-growing social network ever. It’s a pain in the arse because it’s yet another social network to join. It’s Google’s latest attempt at social media, and they finally got it right. Google Explores Re-Ranking Search Results Using +1 Button Data by Wired Magazine.

Google 195

Google Tips Hubspot Adwords 195

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. But yet so many companies are using Twitter as a post-modern headline news service. Startling to me, but less than 1% of the participants would use Twitter as the first way they’d contact a company when they need customer service. And for what?

Social CRM 147

Social CRM Twitter B2B CoTweet 147