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Gleanster Market Research Report on Social Media Marketing

Bill Hartzer

DECEMBER 27, 2010

Gleanster benchmarks best practices based on the experiences of thousands of top-performing companies. The report was written by Jim Nail, former CMO of Cymfony and an ex-Forrester analyst, and Kevin Ryan, former VP of social media at Barnes & Noble. Gleanster is a new breed of IT market research.

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Research Report Cymfony Social Media 113
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Jumping Over a Mountain | chrisbrogan.com

Buzz Marketing for Technology

JUNE 27, 2008

Big companies like IBM and Juniper Systems are developing telecommuting platforms for government. Every company I have worked at did it backwards. Then there is the other side where the company fosters a community of loyalists that espouse their virtues(Macolm Gladwell’s connectors, mavens, and salesmen).

Cymfony 113
Cymfony Badge Skills Comments 113
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