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Akamai Marketing

Community building

Marketing

The difference between an audience and a community in new media

Akamai Marketing

SEPTEMBER 13, 2011

In the marketing world, we toss around some language that can be confusing. Two of those words are “audience&# and “community.&# You can purchase an audience fairly quickly and start marketing to the audience immediately. You can develop a portion of an audience into a community. Guess what?

Communities

Communities Creative Commons Buy Advertising

Tool Tuesday: Twitter curation tools

Akamai Marketing

AUGUST 29, 2011

Generally speaking though, they lend themselves to community building and time saving features. In some cases they may even help with audience building. It pulls content from your Twitter page so it doesn’t do much for community building. You might recall I also wrote an article on Trunk.ly

Curation

Curation Paper.li Storify Tools

Akamai Marketing

The difference between an audience and a community in new media

Tool Tuesday: Twitter curation tools

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