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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf. Start a community group on Facebook or Ning or MySpace or LinkedIn around the space where your customer does business.

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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

By far, Facebook , Twitter and Linked In are where I think most businesses should start their community building. The companies that have had the most success in community building are the ones who have real people acting on behalf of these companies, engaging with users on a regular basis.

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You Need These Roles on Your Social Media Team [Skills + Salaries]

Hootsuite

Other community managers handle the brand’s social inbox , responsible for quick responses to all brand mentions and messages. An analyst is responsible for building reports and monitoring the overall numbers that reflect your brand’s social media performance. Data and spreadsheets are the bread and butter of this role.

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