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Akamai Marketing

Community building

The difference between an audience and a community in new media

Akamai Marketing

SEPTEMBER 13, 2011

Brands who have thought through their voice and their willingness to be open have a higher likelihood of success in community building. Companies who think about what their audiences talk about have a higher chance of developing community. They want to see a sense of humor and even imperfection.

Communities

Communities Creative Commons Buy Advertising

Tool Tuesday: Twitter curation tools

Akamai Marketing

AUGUST 29, 2011

Generally speaking though, they lend themselves to community building and time saving features. In some cases they may even help with audience building. It pulls content from your Twitter page so it doesn’t do much for community building. You might recall I also wrote an article on Trunk.ly

Curation

Curation Paper.li Storify Tools

Akamai Marketing

The difference between an audience and a community in new media

Tool Tuesday: Twitter curation tools

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