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How to Create Living Content to Boost Brand Reputation and Visibility

Convince & Convert

Or, nowadays, maybe you even create a wiki instead of a document.). Instead you can use tools such as List.ly , Clipsi (full disclosure: I have a stake in Vizit, creators of Clipsi), Pinterest , Scoop.it , Storify , and the like to curate and embed content into your post. Living content on the web is the equivalent.

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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

Former reporter, now PR guy Tom Spalding is chronicling the blow-by-blow with regular Storify collections from the Social 46 trenches. Maybe a Wiki? Where’s the community spirit in that? Personally, I’ve done very little on the Social 46 front other than live tweet the initial confab. Ridiculous.

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