Adam Cohen

MAY 2, 2011

The business side of social media is evolving on a daily basis. Others like Jim Storer and Rachel Happe are building tremendous signal-to-noise ratio services, like the Community Roundtable , that companies would be remiss to ignore. Social Media in 2010: Getting Smarter (6). Related Posts.

Social Media 218

Social Media Communities Collaboration Industry 218

Adam Cohen

JUNE 30, 2011

Recently I had a discussion with a client about doing social media “inside out&# – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers. How did EMC start on their social media journey? Turns out it was a timely ask.

Social Media 177

Social Media Collaboration Communities Community Platforms 177

Adam Cohen

JULY 19, 2010

Marc Meyer and Jason Breed have done an amazing job over the last year plus bringing in some highly respected and social-media-knowledgeable folks like Chris Brogan , Amber Naslund , Beth Harte and Jason Falls. When combining social media with other interactive marketing practices, the results can magnify both.

Social Media 219

Social Media Disqus Web 2.0 Badge 219

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Do they care what kind of car they drive?

Research 265

Research Social Media Marketing Retail 265

Adam Cohen

AUGUST 24, 2010

Social media provides opportunities for two-way and multi-way conversation, which requires discipline, research, scale and transparency. Making the leap to engage customers through leveraging social media tools can be a similar experience to leaping off that cliff. Why do you think companies struggle with social media?

Company 231

Company Social Media Posterous StumbleUpon 231

Adam Cohen

MAY 2, 2011

The business side of social media is evolving on a daily basis. Others like Jim Storer and Rachel Happe are building tremendous signal-to-noise ratio services, like the Community Roundtable , that companies would be remiss to ignore. Jay Baer , David Armano and Aaron Strout are some of the first that come to mind for me.

Social Media 100

Social Media Collaboration Industry Communities 100

Adam Cohen

JUNE 30, 2011

Recently I had a discussion with a client about doing social media “inside out” – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers. How did EMC start on their social media journey? Turns out it was a timely ask.

Social Media 100

Social Media Collaboration Communities Community Platforms 100