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Successful Blogging for Small and Medium Businesses

Akamai Marketing

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Are you trying to create community? Are you hoping to help along your SEO efforts? Make each post remarkable and SEO friendly.

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What's your social currency?

Akamai Marketing

What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. Your currency is your social media VALUE. What you give your community, otherwise, seriously, why should they care?

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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

But understanding how to begin your social media presence is the first phase, building community then analyzing and measure the community and Wikibrands includes those very important topics as well. Understanding the needs of humans, rather than computers is the essence of Wikibrand success.

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On Alice in Wonderland and Social Media

Akamai Marketing

The Moral of the Story: The Cheshire Cat is like a social media program without human characteristics, except a cheesy smile. Let your community see the whole Alice, even with your idiosyncrasies (how DO you keep your hair perfect on this grand adventure?). Who can trust that crazy cat? That’s how PEOPLE view MARKETERS.