What Social Media Lesson Did Gap Learn?
Direct Marketing Observations
OCTOBER 12, 2010
Clothing retailer Gap decided to change logos. We recognise that we missed the opportunity to engage with the online community. Gap North America president Marka Hansen,&# ‘The outpouring of comments’ shows ‘we did not go about this in the right way&# … So for those of you who missed this from last week.
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