Dave Fleet

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Using Social Media to Protect Your Reputation

Dave Fleet

Reputation management through social media is a hot topic right now. In fact, digital crisis communications was the topic of one of the best panels I saw at Blogworld Expo last week (more on that panel soon). BusinessCast Episode 171 – Using Social Media to Protect Your Reputation.

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Marketing, community, support or all of the above?

Dave Fleet

I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job. Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. Marketing, community or both?

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Marketing, community, support or all of the above?

Dave Fleet

I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job. Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. Marketing, community or both?

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Cooks Source: How to Avoid an Unnecessary Crisis

Dave Fleet

Old page: New Page: The uproar has done more than just mire the reputation and Facebook page of the magazine; it has also cost them advertisers as some have apparently pulled their ads in protest. It also turned into a mainstream media story as numerous outlets (including the Washington Post and the Guardian) picked-up on the controversy.

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Lessons along the road: 5 career pointers for new graduates

Dave Fleet

For me, it’s evolved over time… but it really started with social media. When social media first emerged, I found it absolutely compelling. Its roots back in the mid-2000s – and the early business use-cases – centred around building communities and solving problems. I talked about social media earlier.

Team 150
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Lessons along the road: 5 career pointers for new graduates

Dave Fleet

For me, it’s evolved over time… but it really started with social media. When social media first emerged, I found it absolutely compelling. Its roots back in the mid-2000s – and the early business use-cases – centred around building communities and solving problems. I talked about social media earlier.

Team 34
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20 Social Media Trends for Business in 2011

Dave Fleet

Tweet 20 Social Media Business Trends in 2011. This week, I had an opportunity to pull together some of the key social media trends I’m seeing for a presentation at an event in Waterloo. Trend #2: Social customer support. Trend #3: Social impact drives reputation. Maturation of social media.

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