Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Viper Chill

MARCH 1, 2010

Office for Mac When I ordered my Macbook Pro about 5 months ago (my first Mac) I didn’t think I would like their Microsoft Word alternative, Pages. Owned by Yahoo, the site allows me to quickly save webpages I find and organise them using tags. And the to-do widget also. If so, then Delicious may be for you.

Resources 77

Resources Netvibes Marketing Delicious 77

Convince & Convert

AUGUST 3, 2010

Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

SEPTEMBER 23, 2010

Or Microsoft. “I built Kurrently in the three weeks between the end of school and the beginning of my internship at Microsoft,&# said Kurrently’s creator Gilbert Leung in my recent Skype interview with him. Or Microsoft. It came from a Canadian computer sciences student who uses his free time pretty damn wisely.

Social Media 165

Social Media Strategy Engineering Social CRM 165