What is Reddit, and Should Your Brand Be Using It?
Hootsuite
NOVEMBER 28, 2022
Users create posts in topic-based communities — called subreddits — and interact in comment threads. Every thread has an OP (original poster) who started it. Reddit is all about fostering community by encouraging users (a.k.a. R.I.P. Yahoo Groups.). Remember how Reddit is basically a bunch of separate communities, A.K.A.
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