Communities Loyalty Postrank Tools 
Waxing UnLyrical
DECEMBER 6, 2010
And more important, are you SHARING other people’s status updates with your community? You need an endgame, a plan for using that FB page, that Twitter account and a way to turn that engagement from awareness to sales, loyalty, advocacy, etc. Kicking it up: step away from the tools. Are you RT’ing other people’s messages?
Techipedia: Tamar Weinberg
JUNE 16, 2010
It helps build loyalty, generate conversations, and it also gets you more followers if you do it right. If you haven’t already, get measurement tools to measure all your social activities. Some tools you can use are Social Mention , Trackur , and PostRank. PostRank is becoming one of my favorite tools.
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