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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. It’s in our DNA. We know that a grizzly bear has a marked impact on its surroundings, and can change behavior in ways that even the fiercest badger cannot. It will be interesting to watch.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Consumers are using social media (especially Twitter) as a 1-800 line, and agencies should be helping their clients answer the social telephone by setting up listening posts and protocols, and trying marketing to customer service in real-time.