20 Ways to Generate ROI from a Corporate Blog
Webbiquity SMM
MAY 10, 2011
Promote white papers / eBooks / reports for lead generation. Use “ads in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Include a quick poll widget in your sidebar to gather answers to yes/no or multiple choice questions.
Let's personalize your content