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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

In the context of social media, an algorithm is how a social platform determines which content to display at any given time to a particular user. Analytics is an umbrella term used to describe both social analysis tools and the information those tools provide. How the Instagram Algorithm Works. How the Twitter Algorithm Works.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.

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How to Use Social Media for Crisis Communications and Emergency Management

Hootsuite

(Please note that if you’re looking for information better suited to a social media PR crisis, our guide is over here.). More than ever, real-world catastrophes play out on social media in real time. As social media professionals, our job is to help our audiences and communities come through hardship together.

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The Key to Social Media Success is Just 2 Letters | Integrated.

Convince & Convert

Then, strategize ways you could make those problems disappear by providing better content (as with Geek Squad), faster response (as with Nationwide), or better access to help (as many companies are doing by launching online customer support communities using Get Satisfaction or other systems). It is all about SERVICE for them.

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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

I wonder if now that many press releases are seen directly by the public (skipping the media as the middle man) there is a tendency to use more marketing speak as a way to try to influence perceptions. Coming at this problem as someone who works in the nonprofit and health care sectors, let me add “community wellness&# to the list.