Hootsuite

OCTOBER 21, 2020

Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations. We surveyed 2,162 marketers and conducted in-depth interviews with executives at large enterprise companies. Our new research reveals it’s time to rethink this assumption.

Social Media 137

Social Media Committee Organization Survey 137

Webbiquity SMM

JANUARY 17, 2011

Marketing Salary Survey: Social Media Marketing by Aquent. According to an ExactTarget survey, Twitter users who follow a brand are more than twice as likely as Facebook users who “like” a brand to say they are more likely to purchase from the brand after becoming a social media follower. How much are you worth? by eMarketer.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 10, 2015

Image credit: Business 2 Community. 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. Business 2 Community ). Not as believable.) ( Business 2 Community ). Business 2 Community ). Business 2 Community ). Business 2 Community ). Business 2 Community ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Webbiquity SMM

NOVEMBER 12, 2013

In a recent survey of B2B PR professionals, 94% said they use social media to promote announcements vs. 71% who use press releases. Opportunity being squandered: B2B buyers under 35 years old (a growing group) are 131% more likely to make corporate purchases online than their older counterparts. Organic or paid? eMarketer ).

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Statistics Social Media B2B Journal 226

Webbiquity SMM

AUGUST 5, 2013

55% of this age group now have a profile on at least one social network. State of Search ). Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. 54% of consumers say that “smaller communities have greater influence on a topic than larger ones.” Heidi Cohen ).

Statistics 214

Statistics Social Media B2B SEO 214

Webbiquity SMM

NOVEMBER 28, 2011

Paid search ads, however, still outperform both. Facebook (71%) and Twitter (67%) are close behind…Other channels used by B2B marketers include YouTube (48%), blogging (44%) and online communities (22%).” What’s more, nearly one-third (30 percent) of those in the survey reported a ROI of at least 150 percent!”

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Statistics Research Social Media B2B 219