Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. As a relative newbie to the “virtual&# world, our business model is being very successful.

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Social Media Strategy CoTweet CoTweet 122

Kikolani

NOVEMBER 29, 2010

Deborah is the conference director for Blog World Expo, as well as a professional blogger and social media enthusiast. Her blog, Kommein , covers blogging, business, community management, social media, and more. Her blog, Search Slingshot , covers SEO, link building, local marketing, and statistics. Deborah Ng. Jenny Lawson.

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Blogger SEO Consultant WordPress 168

Convince & Convert

APRIL 22, 2010

Brand Communities Take your best customers – the 1% that really give a damn about you – and activate them. Certainly, brand communities like My Starbucks Idea and Fiskateers are successful in this arena – and we’ll soon see many more companies using their Facebook fan pages in this fashion.

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Social Media Social CRM Loyalty Web 2.0 129