Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
JULY 28, 2010
Four high-rise hotels surround Starbucks like castle ramparts, each filled with caffeine-crazed travelers. At least 50% of all hotel rooms (hundreds) have windows that look out directly on the Starbucks roof logo. This is the strategy of creating a Social FAQ. When you find a pattern, create content to address it.
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