I Will Not Write About Old Spice
Adam Cohen
JULY 16, 2010
I sincerely hope that people just sit back and enjoy the brilliant piece of work, and stop giving P&G the link love. Who’s with me? (By By the way, I’m glad to hear he stopped the oil spill).
Adam Cohen
201 
10 Reasons Market Research is Critical to Social Media
Adam Cohen
JULY 12, 2010
The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it. Do your customers have a need for community, convenience, or collaboration? The CMO will also want to know the data. What did I miss?
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