Are Brands Confusing Advertising With Marketing?
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JULY 18, 2013
It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. They are publishing and content channels that enable the content to be as shareable and findable as possible (when done well). In short: it''s not about advertising, it''s about marketing. It''s not just Tumblr. advertising.
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