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6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

Southwest is widely applauded for their use of social media, yet it only took one employee to kick off the wrong portly film director for it to blow up in their face. That Twitter widget is cool. Build a Crisis Plan Is today the day that a social media-fueled crisis erupts for your brand? Probably not, but maybe.

Compete 116
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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly.