Content vs. Community: How Online Publishers Can Nurture Both
AUGUST 20, 2011
As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Sites have experienced a dramatic decrease in core metrics and a dispersion of their most passionate community members. Today, the comment section provides a tool to build community engagement around a publisher. Not technology , not buttons, not widgets.
Paywall for News.com and Online Community Social Media
OCTOBER 22, 2011
The FutureOfMedia Discussion site The New Fourth Estate is Social Media The Function of News in Community Commercialization of Human Stories De-Commercialization of Human Stories Problem Journalism vs Solution Journalism Product vs Process Journalism What is a Newspaper’s Product Anyway? The Function of News in Community. And by community I don’t mean articles with comments.
Tactical Tips for Building an Online Community
AUGUST 2, 2011
With all the wonderful feedback on my guest post about how we utilize WordPress multisite and discussion forums to build community for our rather niche market, I thought I might offer some detail about specific tactics and network plugins we use to keep members informed, active and increasing in number. How to build community on membership sites. Here’s how we did it. Epilogue.
How to Build Community for Niche Site Success
JULY 21, 2011
But then again, I never expected the little website I created to keep friends and family informed about Jerry’s progress to become the largest online community for canine amputees and their people either. We considered a number of different ventures during our three years on the road, but that thing turned out to be right under our noses, and the Tripawds Blogs community was born.
Six Surprising B2B Content Marketing Ideas
PWB Marketing Blog
OCTOBER 5, 2011
Widget – This is a small web application that provides a simple function – such as weather, news headlines, sports scores – without requiring the user to visit a website. widget is a good way to extend a brand into a customer’s everyday life. Company-Focused Community Site – Instead of reaching your customers on a 3rd party social network, build your social network.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
Why not just establish some sort of conversion goal from the web on your own site (blog or www) as hub and create a social segmentation, establish process to campaign tag special links / promos and set everything else as a KPI (community size, engagement events). Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. Wowza! Wowza!
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
ALOT is a catalog of free “apps for your PC” in a range of categories including entertainment (comic books, TMZ, The Onion, IMDB search), food, games, travel, music, news (The New York Times, CNN, Fox News, Stock Market Watch), reference, social networking (e.g., Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. PingTags. Buffer.
An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma
Techipedia: Tamar Weinberg
MARCH 13, 2012
Millions of people and organizations are using Change.org’s online petition tools to change laws, influence corporate behavior, and make their communities healthier, safer, and more equitable. Their semifinal game was scheduled for 9 PM Friday, making playing, traveling, and any other accommodations impossible. This is a guest post from Barry Mueller. The Situation. Use it!
List of Social Media Management Systems (SMMS)
OCTOBER 31, 2010
Awareness Networks, Social Marketing Hub an enterprise class community platform has launched their own tool that has Facebook, youtube, flickr, Twitter, and of course connect with their own community features. Spewing corporate content to every known social channel may make your life easier as a marketer, but could cause serious ramifications to the trust of your community.
10 Reasons Market Research is Critical to Social Media
JULY 12, 2010
Understanding Customer Needs and Wants Customer needs are different than behaviors. Do your customers have a need for community, convenience, or collaboration? A customer who is ill needs and wants a safe, effective means to get relief – understanding that need will lead to understanding that customer’s motivation. That stuff is important to the business, no doubt.
MySpace is Reborn as Social Curation
OCTOBER 27, 2010
Inspiring Funny Obsolete Scary Must-Have Amazing Innovative Nerdy Read More: Courtney Holt , Curate , Curation , Myspace , MySpace Music , Steve Rosenbaum , Technology News Get Technology Alerts Email Comments 3 First look at the New MySpace promises changes in design -- embraces community knowledge and passion. HuffPosts QuickRead. Loading. Its a big shift, and it might just work.
How publishers curate the world of content
SEPTEMBER 24, 2010
For instance, the New York Daily New s uses the LOUD3R platform to integrate outside content into sections about pets and travel. The travel section pulls in relevant travel deals in addition to news content. SFGate.com uses the OneSpot widget to power links to related content both inside and outside its site. “We’re curating content from the Chronicle as well as our collection of Web-only content, whether its from the blogs or the community as well as outside sources,” said Kevin Skaggs, executive producer at SFGate.com. Copy Foursquare.
36 (of the) Best Facebook Guides, Stats and Rants of 2010
JANUARY 10, 2011
Basic but nevertheless helpful tips for successfully marketing on Facebook, such as adding a Facebook widget to your blog, highlighting your personality, updating your page regularly, and participating on other pages as well. It’s hard to overstate the impact of Facebook. It started 2010 with roughly 350 million users and is now on its way to 600 million. People are busy. As A.J.
The Fifteen Classes of the Social Business Software Suite (Q4, 2010)
OCTOBER 3, 2010
Community Platforms (private or white label): Having tracked this space for a few years now, and these tools allow companies to have their own ‘branded’ or ‘private label’ Facebook for their customers. Not much more than a feature, these have spread into a variety of other systems (mainly community platforms or email vendors) or we’ve seen acquisitions.
What to Consider When Building an In-House Social Media Team
NOVEMBER 3, 2010
Even our own community manager at Mashable Mashable , Vadim Lavrusik , advocates hiring evangelists. Stats are crucial in not only measuring performance or ROI, but also in understanding your community and what they respond to, what works for them, says Lavrusik. “At Dell we send interested employees back to school: Social Media social media and Communities University, says Bridge. Cheers, Sheldon, community manager for Sysomos ( [link] ) Meghan Peters Very well said! Travel + Leisure" Arrives on the iPad Facebook and Electronic Arts Sign Soc.
Top 10 Reputation Tracking Tools Worth Paying For
OCTOBER 27, 2010
Data is captured in real-time as discovered and delivered to dashboard analysis widgets. The first is TruCast, which is a comprehensive solution for social media analysis and participation used by enterprises who want to track, analyze and participate in social media communities. Procter & Gamble Launches Widget to C. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! Dan Schawbel is the author of Me 2.0: Reputation management is essential to both individuals and companies.
70+ Resources on How to Start a WordPress Blog
DECEMBER 21, 2011
This is also a great place to find social networks by niche including business, design, entertainment, health, music, photo, tech, and travel. Essential Sidebar Widgets. In general, if you paid for something and it’s not working accordingly, make sure to try their site and contact them directly if there isn’t a community forum. Choosing a Domain Name. DomainsBot.
What the Future Holds for B2B Social Media Marketing
NOVEMBER 2, 2010
B2C and B2B companies were just as likely to be monitoring user reviews (B2B: 49%, B2C: 51%) and manage a community dedicated to customers (B2B: 49%, B2C: 51%). She says that PayPal simply can’t know all of the potential APIs and feature requests its developer community wants and needs in order for them to build applications and products on its platform. View More » Entertainment "Travel + Leisure" Arrives on the iPad Facebook and Electronic Arts Sign Soc. Procter & Gamble Launches Widget to C. Learn more. Social media is capable of so much more.
50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
MAY 13, 2009
Collectual these folks own social media budgets: LIST [link] in reply to spicedawg56 1 week ago « Community Platform Pricing for New Clients Scorecard: Should Startups Have Community Managers? Of course, the first thing to do is to first understand how your community uses social technologies, start by using this free social technographics profile generator. 1) Listening: Gleaning market and customer insight and intelligence 10. Consider a Lijit Wijit or other aggregator widget. Build community platforms around real communities of shared interest. 7.
Get the Most Out of Twitter Hashtags
SEPTEMBER 30, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! Provide a website widget: For anyone who isn’t using or knowledgeable with Twitter, provide an easy conversation tracker tool on your website. How about #bizducks instead? If you a.
What the Future Holds for B2B Social Media Marketing
OCTOBER 29, 2010
B2C and B2B companies were just as likely to be monitoring user reviews (B2B: 49%, B2C: 51%) and manage a community dedicated to customers (B2B: 49%, B2C: 51%). She says that PayPal simply can’t know all of the potential APIs and feature requests its developer community wants and needs in order for them to build applications and products on its platform. Procter & Gamble Launches Widget to C. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Learn more. million followers).
7 Tips for Effective Marketing with Twitter
FEBRUARY 18, 2010
Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Robert Gourley @thisismojave Im the creative director at Mojave , a participation marketing agency that uses social media to build community around brands. Another great option is the ability to add buttons, badges and widgets to sections of your other sites (articles, pages, etc.) so that visitors are able to “Tweet” it’s contents. also think that you should have a clean reputation with the twitter community.
The Ultimate Guide to Making Money with the Amazon Affiliate Program
APRIL 23, 2013
Easy integration – Amazon provides some good tools and widgets to help you integrate the sales channel into your website. Rather than promoting perfume on your travel blog try travel books, luggage and other travel products. The result was 350 comments (a fun community building exercise) and quite a few sales and commissions! The above reasons are all valid.
Brand Monitoring, Social Analytics, Social Insights
OCTOBER 3, 2010
They don’t want to end up being trilobites and have become part of a larger system: Recent acquisitions include Scoutlabs+Lithium(community), Filtrbox+Jive(Community), Techrigy+Alterian(WCM) and others. Cheers, Sheldon, community manager for Sysomos Cheap Handbags I agree with the writer's opinion.Social CRM is important in the days. Social data is overwhelming.
Blogging Between Hot Flashes
OCTOBER 31, 2008
Personally, I look forward to traveling beside you – all of you – and sharing our experiences along the way. In my previous role as a online community advisor, our demographic was an inverted bell curve, we had about an equal number of 60+ and 20- members. Different experiences, different perspectives. We’re at different points in our lives. You bet. Absolutely not.
What Traits Define a Social Media Marketer?
Techipedia: Tamar Weinberg
JULY 8, 2008
These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. You can also not use the tools correctly or not behave appropriately within communities around the tools and market poorly. What Traits Define a Social Media Marketer? Fantastic!
“Reclaim Blogging”: Why I’m giving up Twitter and Facebook
AUGUST 22, 2011
Seth was smart to ignore social networks distractions so that he can concentrate on his core strength, however he also had a strong community as he is well known in the industry. Unless you clearly state in the Bio field that it’s a broadcast account for those prefer Twitter to RSS, it quickly looks like a one-way selfish move, and a ‘F U’ to a devoted, existing community.
The Full Blog Monetization Menu – 60+ Ways to Make Money With Your Blog
APRIL 23, 2015
Advertising widgets. Use widgets such as AdSanity to help you manage and customise ads on your blog. Best When: You have an active, engaged community and a cool social brand. This is a guest contribution from Paul Back. You think about it all the time – how great it would be to make money from your blog. Yet, with monetization, things can get a little confusing. Overview.
Social Media From A to Z: A Glossary
JUNE 30, 2010
Atom : Web feeds are used by the blogging community to share recent entries’ headlines, full text, and even attached multimedia files. Possibilities include sharing content with direct links to files and folders, turning any folder into a public Web page in one click, and creating widgets to share files on a company Web page or blog. Widgets are used on both Web sites and blogs.
Micro Persuasion: Turn Gmail Into Your Personal Nerve Center
Buzz Marketing for Technology
JUNE 27, 2008
While previously I was using Yojimbo to manage all of this information, I found the solution wanting since I travel a lot and need to access my bits from a mobile device. inside Gmail) to read my orkut scraps and community topics without logging into orkut account. I log into my orkut account only when to reply them. Community. Widgets. Micro Persuasion. Steve Rubel explores the impact of digital trends on business, culture, media and marketing. « NBA Launches Social Network | Main. Data Shows English Blogosphere Has Peaked » Sunday, February 25, 2007.
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
Sears.com has integrated community right onto their homepage, and also offer a variety of ways to login and register, such as Facebook. Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad.
Top Takeaways for Bloggers from the International Food Blogger Conference 2015
NOVEMBER 24, 2015
The presentation was packed with all the features that Jetpack offers from the stats to contacts and the extra side bar widgets to security backups (through vaultpress). Have a budget for gear, workshops and travel in order to learn to take better photos but think where you will use these photos first. This is a guest contribution from Thei Zervaki. Who made it? Where is now?
How to Reach Out to Bloggers
OCTOBER 31, 2010
Take advantage of the 6 default layout options, comprehensive SEO settings, rock-solid security, flexible theme options, cool custom widgets, custom design hooks, and a huge selection of child themes ("skins") that make your site look the way you want it to. link] Linking In, or Not: Modern Day Cold Calling on Linkedin | Community Organizer 2.0 [.] link] Travel Blogs Tnx for the post.
Social Media Chat Tuesday, July 21st
JULY 19, 2010
Marc Meyer and Jason Breed have done an amazing job over the last year plus bringing in some highly respected and social-media-knowledgeable folks like Chris Brogan , Amber Naslund , Beth Harte and Jason Falls. If I name dropped them all, it would actually like correlate to a good portion of my RSS feeds , and the weekly chat is a way to interact and answer some questions real-time. See you there?
I Will Not Write About Old Spice
JULY 16, 2010
a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge. Is anyone buying more? So I just curated.
How can we help the older generation “catch up”
Josh S Peters
MAY 11, 2009
On subjects like healthcare, technology, travel and lifestyle or others! think our parents could get a huge benefit from sharing and being part of the grid and forming their own niched communities even. First let me preface this by saying that in no way am I saying “old people don’t know what the internet is or how to use it. Perhaps it'll be of use to you.
The Future of Work Weblog
Buzz Marketing for Technology
JUNE 27, 2008
The official blog for the Future of Work Community. Our goal is to foster community, conversation, and mutual learning about the future of work and the forces driving change. Communities and Economic Development. Community Development. Future of Work Community News. As weve said many times, you cant order up a "batch of creativity" to be delivered at precisely 10 AM on Wednesday morning the way you can produce well-defined widgets coming off an assembly line. The Innovation Network for Communities. The Future of Work Weblog. December 2007.
Choice of Form: Two Legal Seminars As Social Media
Techipedia: Tamar Weinberg
DECEMBER 2, 2008
The blogger (Professor Jutras) posts his ideas, occasionally throws in some editorial and takes some light, widget-fed microblogging (the current events some students share). And I feel a certain solidarity/friendship towards them — including towards Professor Macdonald — as fellow travelers who’ve experienced something in common. What functionalities do you think WordPress, vBulletin, and other common platforms need to be able to better develop communities? What tasks are more important to developing a popular community versus developing a popular blog?
Join Me at Facebook Success Summit 2010
SEPTEMBER 20, 2010
This conference is a live online conference (so there are no travel costs) that is packed with amazing speakers. My own session (which I’ll be running with Mike Stelzner) is titled ‘Building Community with Facebook and Blogs’ and the description of the session is: Are you looking to build a loyal community on Facebook? Speakers include: Brian Solis.
Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 21, 2010
You have to create content, be part of many communities, and proceed incrementally. Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content. going so our COMMUNITY INFLUENCERS ?can Social Media is Fast False.