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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. I just think that the *active* cruise community is definitely a bit disappointed.

Brands 133
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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

User Friendly SEO : These are the tactics that search engine optimizers should use to optimize for search engines and user experience. Your strategies must employ content creation, community management, local/maps optimization, among others. Offering discounts? This is the article you need to make that happen.

Marketing 264
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Social Media Strategy: 10 Experts Reveal Their Secrets

Viper Chill

Offer discounts exclusive to Facebook fans and engage them in discussions and chats. That means setting aside time to answer community questions, point people to resources, and find ways to be useful to your audience – whether that’s educating or simply entertaining them. Master the news feed algorithm. Same rules typically apply.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Citing these and other statistics, Laurie Sullivan ponders the meaning of the term “search engine.”