Remove Communities Remove CSR Remove Focus Group Remove Hotels
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Four high-rise hotels surround Starbucks like castle ramparts, each filled with caffeine-crazed travelers. At least 50% of all hotel rooms (hundreds) have windows that look out directly on the Starbucks roof logo. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month.