Adam Cohen

SEPTEMBER 2, 2010

One of my favorite examples of this application is the Converse Domaination effort (it’s worth the watch, go ahead, I’ll wait). Understanding the Community. Understanding the needs, attitudes and behaviors of the community a digital player is trying to reach or interact with is a fundamental key to being relevant.

Tools 247

Tools Posterous SEO StumbleUpon 247

Adam Cohen

JUNE 30, 2011

We decided to take an inside-out approach as we wanted to focus on our own internal proficiency with social before taking the conversation beyond the comfort of our firewall. To that end, the first major step in our journey was the launch of EMC|ONE – An internal community platform for our global employees.

Social Media 177

Social Media Collaboration Communities Community Platforms 177

Adam Cohen

JUNE 30, 2011

We decided to take an inside-out approach as we wanted to focus on our own internal proficiency with social before taking the conversation beyond the comfort of our firewall. To that end, the first major step in our journey was the launch of EMC|ONE – An internal community platform for our global employees.

Social Media 100

Social Media Collaboration Communities Community Platforms 100

Adam Cohen

AUGUST 24, 2010

It didn’t require making a leap to engage customers in conversation or to deeply understand how they make a purchase decision. Social media provides opportunities for two-way and multi-way conversation, which requires discipline, research, scale and transparency. What’s holding them back? Let’s Hear From You.

Company 231

Company Social Media Posterous StumbleUpon 231

Adam Cohen

JULY 19, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 19 JUL Social Media Chat Tuesday, July 21st Posted by: adam / Tags: Interactive Marketing , Jason Breed , Marc Meyer , Marketing and Advertising , Social Media / Comments: View Comments There are (..)

Social Media 219

Social Media Disqus Web 2.0 Badge 219

Adam Cohen

JULY 12, 2010

The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it. Do your customers have a need for community, convenience, or collaboration? The CMO will also want to know the data.

Research 265

Research Social Media Marketing Retail 265

Adam Cohen

JULY 16, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

Badge 201

Badge Disqus Web 2.0 Retail 201