Convince & Convert

AUGUST 2, 2012

” I saw another one recently about Doubletree Hotels, who did something out of the ordinary to delight a kid in a hotel, and KLM Airlines has done this. So, traditionally, one-on-one engagement does not scale, because you can never hire enough community managers as you have customers. But here’s the thing.

Social Media 115

Social Media Groups Groups Team 115

Convince & Convert

JULY 28, 2010

Four high-rise hotels surround Starbucks like castle ramparts, each filled with caffeine-crazed travelers. At least 50% of all hotel rooms (hundreds) have windows that look out directly on the Starbucks roof logo. When you find a pattern, create content to address it. Have them document EVERY question they receive.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

FEBRUARY 16, 2012

The underlying data may or may not be crap, but things that are presented beautifully and creatively and thoughtfully are always interesting, even if it’s NBA basketball scores or marketing data or sleep patterns or who cares? If you think about what’s gaining steam across the entire social community, it’s all visual.

Sharepoint 115

Sharepoint Meeting Social Media Team 115