Direct Marketing Observations

FEBRUARY 5, 2010

5) Teach your execs and colleagues how to follow conferences and events and comment via hashtags. 9) A first step for company enthusiasm could be to use social media to help build community within the company – HR bonding. 4) Show corporate management stats on issues where competitors used social media & they did not.

Social Media 177

Social Media Case Study Crowdsourcing Hashtag 177

Direct Marketing Observations

JANUARY 28, 2016

Personal forums for airing what bothers you on a conference call is not the time or place. Some might applaud this “transparency” as a new way to do business where we can all share our thoughts and feelings, but when is it too much? It’s a matter of etiquette and being respectful of others’ time.

Forums 100

Forums Conference YouTube Groups 100

Direct Marketing Observations

OCTOBER 12, 2010

The first thing you do in this new digital age is you use the tools that you have at your disposal, to confer with those that are completely enamored of the brand and you ask them what they think and you listen to them. We recognise that we missed the opportunity to engage with the online community. And… you believe them.

Social Media 209

Social Media Crowdsourcing Retail UGC 209