article thumbnail

What is a brand community and how to build a successful one

Sprout Social

If you’re looking for ways to strengthen your brand and have better conversations with your customers, you need to build a brand community. Brand communities rally your most loyal customers in one place, which is a massive win for any brand. Plus, these communities are fun for your audience to chat with like-minded people.

article thumbnail

5 Unexpected Benefits of Adding Podcasts to Your Blog

ProBlogger

Back in July 2011, I started doing monthly live training events for participants in my membership community, which I record. Use it as part of the content for members of a member community platform. Then, I began editing down short excerpts from those hour-long events and using them as blog posts. Get interviewed.

article thumbnail

You Need These Roles on Your Social Media Team [Skills + Salaries]

Hootsuite

This team could include a content creator filming aspirational lifestyle content, a paid ads specialist running campaigns on Facebook and Instagram, a community manager engaging with your audience, and a social media manager coordinating your overall social strategy. What your specific social media team does can vary wildly.

Skills 80