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Akamai Marketing

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The difference between an audience and a community in new media

Akamai Marketing

SEPTEMBER 13, 2011

Two of those words are “audience&# and “community.&# The maestro directs, he coaxes, he makes the orchestra the best it can be, that’s what a good community manager’s job as well. Why should you care if you have community vs. audiences? Interested in a community vs. an audience? Guess what?

Communities 174
Communities Creative Commons Buy Advertising 174
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Tool Tuesday: Twitter curation tools

Akamai Marketing

AUGUST 29, 2011

Generally speaking though, they lend themselves to community building and time saving features. In some cases they may even help with audience building. The “pro&# is that its a great community builder, the con is that I don’t have control over the content. is to curate your Twitter list carefully.

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Curation Paper.li Storify Tools 255
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