Adam Cohen

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Down the Rabbit Hole: Super 8?s Complex Viral Campaign

Adam Cohen

Actually not revealing too much plot in the trailer is a lost art, as someone pointed out in the comments on the YouTube clip. Free Ice Cream Carries Clues to New Abrams-Spielberg Film (wired.com). Tags: Social Media Film Interactive Marketing J. Go ahead and watch the trailer, it’s worth it. Related Posts. Tweet This!

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Micromarketing: Relationship Marketing Through Advocacy

Adam Cohen

Paranormal Activity didn’t succeed solely because it started small – it is legitimately scary and over-delivers on the promise of a horror film. I’d love to hear your thoughts on the evolution of relationship marketing, Greg’s book, his approach to solicit microcontent chapter reviews in the comments, and thanks for reading.

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