Socialized

NOVEMBER 6, 2009

The most influential people on Twitter are either already celebrities, create their own content, or both. Of course there are many reasons these people are influential, but a very basic reason is that they are creating original content somewhere other than Twitter. Who do you see most often retweeted? Guy Kawasaki. Robert Scoble.

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Socialized

OCTOBER 24, 2009

Use it as a standalone communications channel, with a unique charter and frequently refreshed, unique content not available elsewhere. It’s OK to have some content from your other channels, but don’t just recycle content and run it through your Facebook page. Watch out for overposting.

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Socialized

JULY 25, 2016

Please don’t post pro-Trump comments on my page. I was trying to let people know ahead of time I would delete their pro-Trump comments. Here’s what someone posted as a comment: “I’m always a bit surprised that anyone on social thinks they “own their feed” Not true on Facebook.

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