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Akamai Marketing

Comments

Community building

The difference between an audience and a community in new media

Akamai Marketing

SEPTEMBER 13, 2011

Auto posting RSS feeds on a Twitter account reaches audiences, but doesn’t create community. Communities are personal. Creating community requires 1:1 engagement and outreach. Responding to a comment, tweet or post using the person’s ACTUAL name (even if you have to look it up) builds community.

Communities

Communities Creative Commons Buy Advertising

Tool Tuesday: Twitter curation tools

Akamai Marketing

AUGUST 29, 2011

Generally speaking though, they lend themselves to community building and time saving features. In some cases they may even help with audience building. As their pictures were posted and others commented, the Storify got to be fun and interesting. You might recall I also wrote an article on Trunk.ly

Curation

Curation Paper.li Storify Tools

Akamai Marketing

The difference between an audience and a community in new media

Tool Tuesday: Twitter curation tools

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