Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0

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Social Media Social CRM Strategy Consultant 123

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Podcasts vs. YouTube. This chart shows usage of five major social outposts by organization type. Private brand communities vs. Facebook.

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Social Media B2B Strategy Consultant 147

Convince & Convert

SEPTEMBER 21, 2010

And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

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Social Media Strategy Consultant Web 2.0 149

Convince & Convert

SEPTEMBER 21, 2010

Are you working with a team or collaborating with a client? • Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. Third – how will you be handling the monitoring? • How much control do you want to have to be able to make changes yourself? •

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Social Media Radian6 Strategy SM2 155