Book Review Wednesday: Wikibrands: Reinventing your company in.
Akamai Marketing
MARCH 23, 2011
According to the authors: Wikibrand(s): noun A progressive set of organizations, products, service, ideas and causes that tap the powers of customer participation, social influence and collaboration to drive business value. It seems like a simple enough description, but the devil is indeed in the details of a successful Wikibrand.
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