Zicam: Loss of Taste and Smell - The Reputation Management Fiasco.
Techipedia: Tamar Weinberg
FEBRUARY 6, 2008
In fact, it seems that the company does not want to acknowledge that its chemical compound may actually really have a negative impact on a small fraction of individuals. Maybe it actually is a chemical issue with the medication after all. In reputation management, you need to own up to your mistakes. Own up to your faults and mistakes.
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