article thumbnail

38 Ideas For Your Pinterest Strategy

Diva Marketing Blog

If you get those right it's a marketing two step along the way to making the cash register ring. Review content that is not on digital properties e.g. white papers. Example: Elizabeth Arden's PinItToGiveIt Cause Marketing used social media (Facebook, Twitter, bloggers) and traditional media (PR/Events-BlogHer).

article thumbnail

Social Pros 24 – Shawn Morton, JPMorgan Chase

Convince & Convert

I think ultimately that will be the objective, as marketers get savvier and smarter about social marketing, and taking a cross-channel view. You go to a site and it’s like, “don’t forget to Like us to download the white paper.” Jay : You’ve been in digital marketing for a long time.

Banking 113