Cause marketing Cost Loyalty Marketing 
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FEBRUARY 21, 2017
Candidly, if you asked me what the number one reason might be for a customer's loyalty, I'd grapple between price and value. To put this into perspective endorsements from influencers was the lowest at 23%, support and acting upon causes was 37%, personalization was 41% and gifts of thanks and acknowledgment was 69%. brand loyalty.
Convince & Convert
JULY 6, 2010
She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Mentioning – or even featuring – corporate involvement is an effective means to raise awareness and need, especially for lesser-known (but equally deserving) charities and causes.
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