Convince & Convert

AUGUST 22, 2013

It’s one thing to market your product or service, but using your power and resources to drive action and awareness for a worthy cause is downright inspiring. At roughly $80,000 to upgrade, it’s cost prohibitive for most small town theaters. Inspired by this issue, Honda is championing an effort called Project Drive-In.

Social Media 156

Social Media Project Film Campaign 156

Bare Feet Studios

OCTOBER 15, 2008

It encompasses other buzzwords and concepts you may have heard, from social networks like FaceBook , LinkedIn , and MySpace , to conversational marketing, web 2.0, At its core, it is about having internet-enabled conversations and from those conversations, building relationships that can lead to transactions and brand-building.

Social Media 40

Social Media Viddler Hotels Upcoming 40

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Mentioning – or even featuring – corporate involvement is an effective means to raise awareness and need, especially for lesser-known (but equally deserving) charities and causes.

CSR 137

CSR Social Media Strategy Consultant 137

Waxing UnLyrical

FEBRUARY 3, 2012

But I’ve never bought into Komen’s “pink ribbon” deal, because its Goliath-like domination of the cause marketing world , not to mention the month of October, made me want to root for the underdog. Today, conversation is the norm. Beth Kanter, who got me involved in the Komen Kan Kiss My Mammogram!

Policies 278

Policies Issues Cause marketing Organization 278