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A Case Study in Social Media Measurement

Jeff Esposito

Earlier today I gave a presentation with Lithium’s Joe Cothrel during WOMMA’s part of Social Media Week in Chicago. A Case Study in Social Media Measurement: Vistaprint. Some key takeaways included: Understand your business goals. Understand your customers’ needs. Set rules of engagement.

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How do you deal with the social customer?

Jeff Esposito

If you’re looking for inspiration on how to get started or want to see how some major companies are doing it, check out the virtual Lithium Social Customer Summit. Featured speakers include David Meerman Scott and Jeremy Owyang , who will discuss social media strategy and present case studies on brands like Best Buy and Verizon.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social Media Case Studies. The Fantabulous Lists of Social Media Case Studies by Social Media Today. Giedrius Ivanauskas supplies 17 lists of social media case studies such as WOMMA’s Case Study Library and 35+ Examples of Corporate Social Media in Action from Mashable.