Akamai Marketing

MARCH 23, 2011

While most the examples within the book are of enterprise-sized businesses, the mini-case studies of numerous different types of brands ranging from WD-40 to Lunapads (a feminine protection product) to the oft-cited Zappos, Wikibrands proves that no matter the product, engagement can happen with a strong and willing brand.

Review 142

Review Company Klout Policies 142

Akamai Marketing

AUGUST 10, 2011

THEN it happens: SLAM BAM a snarky comment or worse, an outright attack. Manners: If your going to comment in social media or write a blog, go ahead and set some ground rules of engagement for yourself. So, have you ever had a comment or blog post blow up on you? Suddenly, the social sphere doesn’t seem so warm and fuzzy.

Blogosphere 160

Blogosphere Creative Commons Blogger Social Media 160

Akamai Marketing

NOVEMBER 25, 2011

And after I comment on a post by Gwen, their rep pops in for a really human conversation…(even though the marketer in her comes out when she can’t tell me the answer to my question): So, if this was your company: How would you have reacted? Instead of asking me to follow THEM.

Social Media 156

Social Media Engagement Company Social Networking 156

Akamai Marketing

JULY 10, 2012

The response itself was a pleasant surprise, but the fact that they acknowledged my comments and said they would share my comments with the guy who cleaned my carpet really impressed me. Nice follow through and thanks for letting me know you actually read the survey and my comments.

Survey 130

Survey Small Business Social Media Examples 130